Spectra Auto Services
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CRMOverviewOpportunitiesInboxCustomersVehiclesAutomationsCampaignsReputationInsights

CRM insights

Explained, not black-boxed

Retention, recovered revenue, customer value, campaign attribution, and the actions most likely to improve next month.

Relationship performance

Revenue recovered

$42,870

+$6,540 vs prior period

12-month retention

71.4%

+5.8 points year over year

Active customer value

$1,842

Predicted next-12-month CLV

Bay demand created

286h

82% landed in open capacity

Revenue created by CRM

Booked invoice value attributed to a CRM touch

AI recovered Organic return

Feb

Mar

Apr

May

Jun

Jul

AI-attributed

$42.9k

Incremental lift

+18%

Confidence

High

AI performance brief

Why the numbers moved

Brake recovery drove the lift

+$14.4k

19 bookings created $14.4k. Messages that named measured pad depth converted 31% better.

Tuesday wait-time risk increased

−6 pts

Four negative comments cluster between 3–5 PM and correlate with a 6-point return-intent drop.

Mileage forecasting found demand

+38h

Twelve customers booked before becoming calendar-due, creating 38 productive bay hours.

Retention cohorts

Customers returning within 12 months of first visit

+5.8 pts
First visit3 mo6 mo9 mo12 mo
Q3 202591%84%76%69%
Q4 202593%86%79%72%
Q1 202694%89%81%74%
Q2 202696%91%84%—

Revenue by relationship motion

Attributed booked invoice value

$42,870 total

Deferred work recovery

$18,460

+24%

Predictive maintenance

$12,680

+18%

Missed-call concierge

$7,240

+31%

Lapsed customer win-back

$4,490

−4%

Next best business action

Open four additional diagnostic slots next Tuesday from 3–5 PM and pair them with the 23 high-intent opportunities. Forecast: 3.2 incremental bookings, $1,180 revenue, 82% confidence.